What is Inbound Recruiting?
Recruitment has come a long way with advancements in the technology. It is not about going to the companies and filling in applications as candidates, but it is more about the company utilizing the technology and reaching out many for the open positions. Modern technologies and digital marketing have paved the way for Inbound Recruiting – a method of increasing organizations’ brand recognition and engagement for hiring.
Inbound recruitment describes how newest marketing tactics are utilized in the world of hiring and talent acquisition. Be it social media or a website; the digital platforms help you to publicize your presence and industry awareness amongst the people out there. Now, let us dig deeper into the methodology and analyze how it is relevant to you.
Breaking Down Inbound Recruiting
Generally speaking, “Inbound Recruiting is a method of creating targeted and branded content for marketing specifically for the purpose of enhancing organizations’ brand recognition and candidate engagement for future hiring.” The prime goal of inbound recruiting is to engage and attract qualified candidates to fill open positions and expand your talent pool. It brings potential employees to apply for the vacancies by producing high-quality content and spreading it on digital platforms.
It ditches the old approach and adopts newer techniques including Search Engine Optimization (SEO), Social Media Optimization (SMO), and Social Media Marketing (SMM), etc. to enhance the online presence of the business.
Talking about the main benefits, Inbound Recruiting possesses some clear advantages over traditional hiring.
Bigger Pool of Applicants
People anywhere in the world can find your company and check for open vacancies sitting right in their homes. Such high business reach can help you to gather a plethora of resumes and relevant candidates who want to join your company.
Better Efficiency
Inbound Recruiting is designed to be as efficient as possible. Although it requires significant efforts and investment to make, it opens the way to reach a maximum number of people who are hunting for jobs online. A skillful marketing strategy applied to your website or social media platform can get you through the hiring process.
Cost Effective
The inbound recruiting method helps you reach more job seekers with equal or less investment. Moreover, it also saves cost as it allows candidates to apply for the job online just by filling a form.
High Employee Engagement
Inbound recruiting includes pushing high-quality content and graphics on online platforms that attract the job seekers to apply for the open positions in your company.
Digital Marketing Changed the Way of Recruitment
According to a recent research, 76% of the job seekers start their hunt on Google. Job ads in the newspaper have become things of the past. Therefore, it becomes necessary for you to be found across the digital landscape including search engines, social media platforms, blogs, etc.
Almost two-thirds of the companies believe that organizations’ brand image is a top priority. The effective brand image makes it easy to convince the job seekers that you’re a good company to work with.
What to expect from Digital Marketing?
Getting straight to the point, digital marketing can help you accomplish your goals of achieving an extensive online presence, building a brand image, and attracting well-qualified candidates. Most of the companies want to utilize digital marketing to:
- Build a brand entity that displays the culture and work environment of the company to engage the job seekers.
- Attract candidates to build a huge database that can be used for recruitment purpose.
- Differentiate the brand from competitors.
- Find the best-qualified candidates for open positions.
- Make the application process fast and simple for the job seekers.
Inbound Recruiting is all about attracting the right people for the right job. It enables you to generate leads by leveraging digital marketing tools and moving head-to-head with the emerging technology.
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