5 Ways to Improve Recruiting Conversion Rate for Recruiting Managers
Nowadays recruitment has become a difficult task for employers. There’s a race between employers from different organizations for hiring quality candidate leads. In fact, every organization who is in the process of hiring, wants quality candidate leads. It’s evident for a recruitment marketer to know that to generate more leads they need to boost conversion rates. In short, quality leads depends on recruiting conversion rate.
A recruiter must focus on and test their calls-to-action (CTAs), content for the targeted audiences. Always keep a check on what is working and what is not and remove the unnecessary material.
Improve Recruiting Conversion rate
Want to increase recruiting conversion rate, take help of the points mentioned below:
1. Prioritize your Emails
Your first impression is reflected by your emails. Almost thirty-five percent of emails are opened based on the subject line. It’s recommended to be transparent about what you provide, attract them with true intentions but never over-promise.
A sender name can play a significant role in email openings. Be realistic; one should know whether the emails are coming from the company itself or by a real person. It’s important to test and check what is working best for the audience.
Time matters too! You must know when to send the email. At times recruiter outreach is higher. Research and observe what time is best for your emails to reach out to your audience.
2. Getting more Candidate Leads
There shouldn’t be a lot of steps involved in the hiring process, though knowing and judging the correct lead might take some time. But lesser the steps, the better it becomes for the potential lead to go through the hiring process. Don’t make the hiring process lengthy and frustrating.
The job titles should be tested so that they have a clear message of the roles that are being offered. It has been found that a clear message and understandable title has resulted in more applicants.
3. Try Getting more Clicks
Your CTAs play an important role, as every click matters. You never know which click might get you a potential employee that is suitable for a position in your company. So, test your CTAs forget the boring old words and use inspiring words.
CTAs should be bright and vibrant so that they’re seen. The color of buttons on your website makes a difference. So, does the design, font size, and location of the button. Focusing on these little details can increase the recruiting conversion rate.
As already discussed be transparent and real with your audience. Whatever your company is providing that information should be visible on your website. Fulfill the expectations which were visible to them.
4. Effective Communication is a Must
You might lose a potential candidate with poor communication. So, to increase your recruitment conversion rate, the hiring manager should be perfect with their one vital soft skills, i.e., communication.
Communication can be either directly or through FAQs or other sources. While communicating make sure you can clear all the doubts the candidate is having, and you’re able to convince them that this is the right company for them to apply for.
Poor communication will put a bad influence on the employer and the conversion rate.
5. Check and Change if Required
Your process needs to be checked in every six months so that the necessary changes are made. Adjustments are made only when things are not providing any benefit.
A recruiting conversion rate depends on development, if your website is not attracting candidates then you need to make changes into it. Changes can be in your content, design or any other thing.
Here are the tips to improve your conversion rate. For more such tips, follow our Facebook Community and stay updated with our latest blogs.