Importance of Social Media

Find Employees Easy and Quick with Social Media Recruitment

How soon does one open Naukri .com?  In weeks, probably months. However, when it comes to Social Media platforms like Facebook, Twitter, Instagram, users are not only active but constantly watching what’s happening across these platforms.  As a result, social media recruitment is adopted by more and more companies to attract new employees.

Social Sharing Helps in Sourcing

What recruiters need to do is simply post the requirements they are looking for on their either personal or professional accounts on social media and the network starts sharing it. This leads to interested candidates reaching out to the recruiters themselves instead of vice versa. A large network + more sharing = large pool of candidates.

Cost effective Process

Since social media is free of cost,  it plays a major role in financially effective hiring. If recruiters are handling the accounts in the right manner it can be used to attract the potential candidates. For example, when hiring for a Digital marketing team, a quirky picture will always attract more attention.

Quick to Hire

In the age of smartphones, it is most certainly possible to not find users active on job portals like Naukri, Shine, Intern Shala etc. but they will be defiantly active on Facebook, Twitter, Linked In and others. Social Media Recruitment always leads to the active and aggressive job seekers. This helps in saving time and results in quick turn around.

Active Recruiter = Large Network

When talking about social media tools as one of the strategies for hiring, it is also important to know how active the recruiter is onto all such platforms. Hiring needs a large pool of candidates and for that, an even larger network is required. It is as simple as ABC, larger the network, more is the reach, leading to more and more candidates applying for the opening.

Hiring Pages

Almost, every company has their social media pages which they use for branding and hiring purposes. Apart from them, there are many dedicated pages and groups available where one can find professionals like Jaipur Engineers/HR Pages etc. Recruiters must be a member on all such pages depending on the industry they are working for, as these pages prove to be very resourceful for being full of people with industry-specific knowledge.

All in all, Social Media not only helps in acquiring new recruits, it also proves to be a great pool of resource for industry-specific talent. Along with helping in recruitment, it also helps in establishing the brand in the market. More active the page and the user, more likely it is for the candidates to reach out to the recruiters themselves saving time otherwise wasted in cold-calling and searching for the right candidate.

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