Recruitment marketing strategies

Top Recruitment Marketing Tactics and How to Apply Them!

In today’s dynamic job market, organizations cannot rely on traditional hiring methods completely. Booking a job ad on newspaper’s classified page does not work anymore. Gone are the days when people apply to open positions in your organization through mass job emails.

Today, we need to attract top candidates through various inbound and outbound strategies. Marketing is the way forward if you wish to be the forerunner in the hiring world. Recruitment marketing is a broad strategy that combines employer branding, marketing tactics, and technology to attract the best talent from the market.

It seems to be a better idea to create and enhance awareness of available jobs in your company, what amenities you offer and how you perceive your employees. Recruitment marketing tactics can help you procure better quality candidates and, in turn, help in achieving overall success.

Here is the list of top 5 recruitment marketing tactics that you must adapt.

Recruitment marketing tactics

Show off your brand

When used strategically, your employer brand image could be the X-factor for your hiring process.

Making an interactive website with impactful content could really help your company to create a positive image amongst your audience. Moreover, people are using social media platforms, microblogging websites to be in the front-end and relate with the people.

PPC Advertising

Although organic marketing is effective and still pertaining, paid advertisements have taken the big piece of the cake in creating brand images. Innumerable organizations into various industries are making use of PPC advertising to create their brand image amongst the people.

Using PPC ads for job posting, showing off services, and work culture could be amazing to create a massive employer brand image and attract top talent from the market.

Using Social Media Platforms: Facebook, LinkedIn, Job Portals

The number of social media users is increasing with every single minute. There are more than 562 million users on LinkedIn alone, which is emerging as one of the prime sources of hiring employees. Apart from LinkedIn, Facebook and other platforms are also gaining traction in the world of hiring.

Job portals such as Naukri.com and Indeed.com haven’t lost their charm and are still a great source of finding candidates. They offer a complete portfolio of people with personalized search results.

SMS and email campaigns

Although new strategies have taken place in recruitment marketing tactics, SMS and email campaigns are still going strong when it comes to reaching candidates. They have a high open rate and looks professional too.

Check online reviews

Just like Glassdoor (the most popular one), there are numerous websites that rate and review companies based on their popularity, work environment, cultural fit, and overall company stats. Job applicants do research about your company on such websites to check the credibility and overall environment. Getting a higher rating and good employee reviews on such websites could help you with your employer brand image.

Read also:- 6 Ways to stay ahead in recruitment marketing

How to apply recruitment marketing tactics?

You know what tactics are going to help you to acquire top skilled candidates in your organization! Now you must learn how to apply them. Find the process below.

Think like a marketer – To act as a recruitment marketer; you need to apply great marketing skills. Identify your target audience, get your objectives in line, and attract more and more applicants to your organization.

Create a marketing plan – A marketing plan should be your initial step before starting your hiring process. It includes all your essentials such as process, budget, KPIs, and follow-up plan. It does not need to be complicated but a basic document to outline your activities.

Deploy Tactics – After all the planning stuff, it comes the time to deploy recruitment marketing tactics and attract the top talent from the market. Start with the one that is easy and more effective in your industry.

Use key metrics – To achieve your recruitment goals, you need to measure your efforts through metrics constantly. Get more information on recruitment metrics here.

Marketing has become a key element in the hiring industry when it comes to attracting candidates and building a strong employer brand. Applying these tactics will provide you with a competitive edge in the market.

Share this article

What do you think? Share your thoughts here:

Your email address will not be published. Required fields are marked *